Dr. Lisa Faast – Increase Pharmacy Sales with These Creative Team Incentives, Pharmacy Profit Summit 2021 (Virtual)

Action Items

  • [ ] @Lisa Faast – Reach out to the diversify RX team for help with implementing non-monetary incentive programs.
  • [ ] Check out the diversify RX blog for more ideas and information.

Outline

Team Incentives and Non-Monetary Rewards

  • Lisa Faast introduces the topic of team incentives, emphasizing the importance of non-monetary rewards.
  • She explains that while cash bonuses are common, understanding employees’ needs is crucial.
  • Lisa mentions that a mix of incentives can be more effective than relying solely on monetary rewards.
  • The session aims to explore alternative incentives for employees beyond cash bonuses.

Incentive Program for OTC Sales

  • Lisa shares a successful incentive program implemented in her pharmacy to increase OTC sales.
  • The goal was to double the number of OTC sales, focusing on products in the front end of the pharmacy.
  • The program motivated the cashier team by offering flexible schedules as incentives.
  • The incentive was based on a $1 per hour rate for OTC sales, ensuring fairness regardless of hours worked.

Calculating and Implementing the Incentive

  • The total dollars responsible for an employee were divided by the number of hours worked to calculate the OTC sales per hour.
  • This method was easy to implement with a POS system, but manual methods could be used if necessary.
  • Lisa suggests offering “get out of jail free cards” or other incentives like movie tickets or dinners.
  • The program was highly motivational, with employees competing for the best schedules based on their OTC sales per hour.

Employee Individuality and Program Effectiveness

  • The program allowed employees to focus on products they were comfortable selling, like the “Burt’s Bees queen.”
  • Employees had the freedom to choose what they sold, which increased their motivation and effectiveness.
  • Lisa emphasizes the importance of setting goals and allowing employees to find their own ways to achieve them.
  • The program’s success was due to the value placed on scheduling flexibility, which was highly prized by the cashiers.

Additional Incentive Ideas and Staff Engagement

  • Lisa suggests considering other incentives like paid certification programs for pharmacists.
  • She advises asking staff directly about their motivations and interests to tailor incentives effectively.
  • Social media and colleagues can provide additional ideas for incentives.
  • Lisa encourages trying different incentives if the initial approach is not effective and offers support from the Diversify RX team.

Resources and Contact Information

  • Lisa provides contact information for the Diversify RX team for further assistance.
  • She mentions the Diversify RX blog as a resource for more information and ideas.
  • The session concludes with a thank you to the participants and an invitation to join future sessions.
  • Lisa reiterates the importance of experimenting with different incentives to find what works best for each team.

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