Live Events – Monthly Mastermind April 2026
Lisa Faast led a discussion on hosting live events for pharmacies, emphasizing their role in boosting patient loyalty, increasing foot traffic, and driving sales growth. She outlined a six-to-eight-week planning timeline, including partnering with local businesses and starting marketing four to six weeks before the event. Key event types include patient appreciation events, blood drives, and educational sessions. Lisa highlighted the importance of detailed social media posts, RSVPs, and post-event follow-ups. She also introduced custom GPT tools for event planning and encouraged participants to leverage local volunteers and resources for successful events.
Outline
Live Events and Their Importance
- Lisa Faast introduces the topic of live events, emphasizing their significance in connecting with the community during better weather months.
- She outlines the benefits of live events, including growing and solidifying old relationships, building new ones, and nurturing patients at various stages of the patient life cycle.
- Lisa mentions the availability of resources inside the membership to support members in hosting live events.
- She encourages participants to ask questions and highlights the various support methods available, including office hours and one-on-one support with Coach Mike.
Patient Life Cycle and Live Events
- Lisa explains the patient life cycle: awareness, consideration, first purchase, retention, and turning patients into raving fans.
- She emphasizes that live events can impact all stages of the patient life cycle, from creating awareness to retention and turning patients into advocates.
- Lisa references the pharmacy profit matrix, specifically step four, which includes a live event block.
- She asks participants to share their experience with hosting live events at their pharmacies, noting the varied responses from the participants.
Boosting Patient Loyalty and Increasing Foot Traffic
- Lisa highlights the primary reason for hosting live events: boosting patient loyalty by strengthening community relationships.
- She explains how live events increase foot traffic by getting people into the pharmacy, which can lead to increased sales and profit.
- Lisa discusses the importance of enhancing community trust and positioning oneself as a leader through live events.
- She provides examples of different types of events, including patient appreciation events, blood drives, educational sessions, and open houses.
Types of Live Events and Their Benefits
- Lisa lists various types of events, such as patient appreciation events, blood drives, educational sessions, and open houses.
- She shares specific examples of events, like the Nacho Average Pharmacy event and bringing a friend nights.
- Lisa emphasizes the importance of making events fun and engaging to attract more people.
- She discusses the benefits of hosting different types of events, such as strengthening current relationships and attracting new patients.
Planning and Executing Live Events
- Lisa outlines a general planning timeline for live events, recommending starting to think about partners and local businesses six to eight weeks before the event.
- She suggests partnering with local businesses to offset costs and tap into their networks.
- Lisa advises starting marketing efforts four to six weeks before the event, creating events on social media, and using platforms like Facebook and Evite for RSVPs.
- She emphasizes the importance of final confirmations with participants and vendors one week before the event and making a big marketing push during that week.
Day of the Event and Post-Event Activities
- Lisa advises arriving early on the day of the event, assigning someone to trash duty, and having a new patient process ready.
- She recommends taking pictures and live videos to post on social media to generate more interest during the event.
- Post-event activities include sending thank you cards, following up with new leads, gathering data about the event, and getting feedback from attendees, vendors, and volunteers.
- Lisa highlights the importance of post-event follow-through and continuous improvement for future events.
Resources and Custom GPT
- Lisa mentions the availability of resources, including an overview checklist, detailed timelines, and example marketing templates.
- She introduces the custom GPT, which can walk users through planning and executing live events, requiring a paid ChatGPT account.
- Lisa encourages participants to use the resources and support available, including office hours and daily calls with Coach Mike.
- She invites participants to share ideas for live events in the chat and mentions upcoming opportunities for events, such as Memorial Day and patient appreciation events.