Holiday Growth Strategies – Monthly Mastermind October 2024

Holiday Growth Strategies – Monthly Mastermind October 2024

Summary

Lisa Faast discussed holiday growth strategies for pharmacies, emphasizing the importance of increasing awareness and customer engagement. She highlighted successful products like Your Sedial and Glycopyrolate, and promoted FH2 Pharma products. Faast suggested low-cost marketing tactics, such as decorating for holidays, hosting events like food drives and volunteer activities, and leveraging nonprofit partnerships. She recommended creating a weight loss section for New Year’s, offering employee bonuses early, and using bounce-back coupons. Faast also stressed the value of community involvement, encouraging pharmacies to get employees and families involved in holiday activities to boost visibility and customer loyalty.

Action Items

[ ] Decorate the store for Halloween.
[ ] Organize a canned food/coat/sock drive for Thanksgiving.
[ ] Set up an Angel Tree and Toys for Tots donation box for Christmas.
[ ] Create a weight loss and supplements section in preparation for New Year’s.
[ ] Send out a “New Year’s Reminder” message to patients.
[ ] Evaluate and update pricing/services for the new year.

Outline

Holiday Growth Strategies for Pharmacies

Lisa Faast introduces the topic of holiday growth strategies for pharmacies, emphasizing the importance of increasing awareness and driving more people to the pharmacy.
She highlights the challenges independent pharmacies face, particularly in getting people to know they exist, and shares her experiences from a recent marketing conference.
Lisa explains the goal of the session: to provide a variety of strategies that pharmacies can choose from to boost their visibility and customer engagement.
She mentions the success of certain pharmacy products like Your Sedial for gallbladder issues and Glycopyrolate for peptic ulcers, and introduces FH2 Pharma products.

Low-Cost Pharmacy Marketing Tactics

Lisa discusses the importance of low-cost marketing tactics, particularly relationship building, as a competitive advantage in the pharmacy industry.
She emphasizes the value of community engagement and partnering with nonprofit organizations to enhance the pharmacy’s visibility and impact.
Lisa outlines the benefits of decorating the pharmacy for different holidays, starting with Halloween, and shares tips for reusing decorations and involving employees.
She suggests selling candy and gifts from Oriental Trading Company to bring joy to the community and attract customers.

Halloween Marketing Ideas

Lisa recommends decorating the pharmacy for Halloween and other holidays, using themes and reusable decorations to create a festive atmosphere.
She suggests selling candy and gifts, and hosting contests for customers who come in costume, to create a fun and engaging experience.
Lisa highlights the importance of community involvement, such as hosting trunk or treat events and involving staff in the festivities.
She shares the idea of having coloring contests for kids to engage them and their families with the pharmacy.

Thanksgiving and Community Engagement

Lisa talks about the altruistic spirit that emerges during the holiday season and the importance of community engagement through food drives.
She shares her experience with canned food drives, turkey collections, and sock and beanie drives, emphasizing the need for nonprofits to have easy drop-off points.
Lisa discusses the benefits of volunteering and encouraging staff to participate in volunteer events, both individually and as a team.
She suggests posting volunteer opportunities on social media and in the pharmacy to increase community awareness and engagement.

Christmas Marketing Strategies

Lisa outlines various Christmas marketing strategies, including Angel trees, Toys for Tots, and pictures with Santa, to attract customers and support the community.
She shares her experience with Angel trees, where patients and community members could pick ornaments with gift requests and bring the gifts back to the pharmacy.
Lisa discusses the benefits of hosting Toys for Tots collections and offering free pictures with Santa, which bring families into the pharmacy and create a festive atmosphere.
She emphasizes the importance of employee holiday parties and bonuses, and suggests giving bonuses early in December to help employees plan their holiday spending.

New Year’s Resolutions and Weight Loss

Lisa highlights the importance of preparing for New Year’s resolutions, particularly weight loss, and creating a dedicated section for weight loss products in the pharmacy.
She suggests sending reminders to patients about new insurance coverage changes and the importance of bringing in new insurance cards.
Lisa recommends starting new health and wellness services, such as compounding memberships and weight loss consulting, at the beginning of the year.
She emphasizes the high demand for supplements at the beginning of the year and the importance of providing clear information about supplements to help customers make informed decisions.

General Tips and Final Recommendations

She concludes by encouraging pharmacies to pick one or two strategies and run with them, and to leverage the support of employees and nonprofits to maximize their impact.

Lisa advises partnering with nonprofits to leverage their media exposure and get free advertising for the pharmacy.

She emphasizes the importance of starting early with holiday promotions and involving employees and their families in community activities.

Lisa suggests using bounce-back coupons to turn one-time donations into paying customers and encouraging patients to participate in community events.